2. Able to write the best plots ever
3. Best character development
These are my choices because I know my audience and I don't need to be a best seller off the top, because if a book is great it will sell itself without a major publishing house or major promotion. Yes, it may take longer but that is what writing is about - expressing and showing the world your story, your view, your feelings - not playing follow the leader and doing it their way. I always see this way, one million will love you one million won't - just thank the ones that do.